Why "Buying in Nigeria" is Harder Than It Should Be
We all love the idea of supporting local businesses and buying products made right here in Nigeria.
But behind that "Go Local" dream, there's a tough reality facing our manufacturers.
At a business meeting in Lagos this week, local producers shared their daily struggles.
The excitement to grow and sell Nigerian-made goods is being weighed down by some big challenges.
So, what's really going on?
Imagine you’re a small business owner trying to make and sell your products. Now, picture dealing with:
l Sky-high transport costs to get your goods to customers.
l Confusing and unexpected fees when moving goods within the country.
l Constantly rising electricity bills that make production more expensive.
These aren't just abstract problems.
Seromume Ikogho, who runs a Nigerian fashion brand called Detail Africa Group, put it simply.
She said every manufacturer wants to grow, but it's a huge challenge just to get the materials they need and then deliver the final product to people who want to buy it.
The passion is there. The products are there. But the path from the factory to the customer is filled with obstacles that make it difficult for "Go Local" to truly succeed.
It’s a conversation that matters to anyone who wants to see Nigerian businesses thrive.
At Tarevisos, we see this struggle firsthand. This is exactly why we're building a platform that makes market access simpler.
By connecting manufacturers directly with buyers, we help cut through some of these challenges, making it easier for great local products to find their audience.
The journey might be tough, but we're here to help smooth the path.
